Oscar Jacobson

The history of Oscar Jacobson actually takes us back to 1622, when Sweden's King Gustaf II Adolf issued an ultimatum to the pedlars trading in and around the district of Sjuhäradsbygden in the south-west of the country. "If you do not establish a town for your trading activities so that we can levy taxes on the goods, thus ensuring that the state receives a share of the income, then you will no longer be able to sell your goods at all." The pedlars yielded to Gustaf II's demand and established the town of Boeråås - "the pedlars' town by the ridges". Thus the city of Borås was founded and it has been a centre for trade, and particularly textiles, for hundreds of years since.